Persona Trading Cards
Role: Graphic Designer
Team: Adobe Research Team, Group Manager, and UX Designers
Duration: 3 Weeks
Summary
Adobe's UX team conducted extensive research to create persona trading cards that delight and focus the design team on their audience. These physical cards serve as a playful and interactive reminder of customer personas, symbolizing the value of research and enhancing design empathy.
Challenges
— Workflow Inefficiency: Transitioning from Figma to Illustrator started quickly but slowed down later
— Color Issues: Difficulty with matching blues and Figma's lack of CMYK support
— Resolution Confusion: Converting inches to pixels for 300 DPI artboards was challenging
— Vector Limitations: Couldn’t maintain vector quality with portrait screenshots and color logos
— Print Shop Search: Finding a reliable print shop with fast turnaround and proofing was tough
— Assembly: Challenges with hole punching and ring binding
Drafts
We started on Figma thinking it was easy to share designs rather than using Adobe Illustrator, however I later realized the hassle I had to go through.
Figma will not show you CMYK colors, only RGB
There’s no bleed output options for printing
Lack of robust exporting options helpful for print shops when it comes to PDF file creations
3.5 x 5in final cards with bleeds
Exported to PNG, then imported onto Illustrator for final deliverables with 0.125in bleeds
Success Metrics
Seeing an increase in new user’s retention through Google Analytics would be one clear indicator of the success of the project.
The success of the onboarding and music player screens can be tracked by the increased average time spent.
To gauge the success of torrent searching, we can track for an increase in successful search inquiries through the app.
Unfortunately halfway through engineering implementation of the project, the project and team were disrupted due to layoffs never having the chance to validate the success of the designs.